Impact Pricing

Impact Pricing

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July 2025

Pricing AI: A Practical Guide for a Hype-Filled World
This is the first of a series of blogs that may eventually become a book on Pricing AI.
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Mark Stiving, Ph.D.
2
Why Empathy Is Your Most Underrated Pricing Tool
Most people think pricing is about math.
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Mark Stiving, Ph.D.
Two Buyers Talked … and Nothing Bad Happened
I teach pricing (and value) a lot.
 • 
Mark Stiving, Ph.D.
1
Everyone’s Talking About AI. Almost Nobody’s Using It.
Over the Fourth of July, I took a trip to the Midwest to visit family and friends.
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Mark Stiving, Ph.D.

June 2025

Product-Market Fit Is Overrated for Pricing
Why product-SEGMENT fit gives you more clarity and pricing confidence
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Mark Stiving, Ph.D.
When Pricing Becomes Sleazy Manipulation
Let’s be honest.
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Mark Stiving, Ph.D.
The Secret Link Between Market Segments and the “Will I” Decision
Most companies try to segment their markets by surface traits like industry, company size, age group, or geography.
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Mark Stiving, Ph.D.
Why Pricing AI Is So Hard
Pricing AI is one of the hottest topics in tech right now and also one of the hardest.
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Mark Stiving, Ph.D.
Jobs to Be Done vs. Problems and Results: What’s More Useful in B2B?
I’ve been struggling to understand the difference between the Jobs to Be Done (JTBD) framework and my own approach of thinking in terms of problems and…
 • 
Mark Stiving, Ph.D.

May 2025

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