I have been curious about pricing since I was a child. I remember wondering why companies always used 99 cents as price endings. As I grew older, my curiosity led me to study this topic in my doctoral program at UC Berkeley. Throughout my academic journey, I immersed myself in researching pricing strategies. Eventually, I landed a role as a pricing executive at a $2.5B semiconductor company, where I gained valuable experience in implementing effective pricing strategies.
Over the years, I have applied my knowledge of pricing in various entrepreneurial endeavors. I successfully started and sold three companies, utilizing pricing as a crucial element in their growth and profitability.
Now, my mission is to educate salespeople about the concept of value-based pricing. This approach emphasizes charging customers based on the value they perceive in a product or service.
Once a company embraces value-based pricing, they quickly realize the need for a more comprehensive understanding of value. This is where I come in, connecting the dots and helping them navigate this intricate landscape. My role is to assist companies in delving deeper into the concept of value, enabling them to set prices that align with their customers' willingness to pay.
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