I recently listened to a Radiolab episode called “What Is a Pig Worth?” It’s a fascinating look at an animal-rights case that forced a jury to grapple with a genuinely hard question.
This also reveals a shortcoming in the EVE or economic approach to value modelling. I think these models need to be extended to cover emotional value and economic externalities (positive and negative).
The great thing about B2B is that eventually an economic argument, or business case, needs to be made. However, the employees making the decisions have emotions.
This also reveals a shortcoming in the EVE or economic approach to value modelling. I think these models need to be extended to cover emotional value and economic externalities (positive and negative).
The great thing about B2B is that eventually an economic argument, or business case, needs to be made. However, the employees making the decisions have emotions.